Social Media Echo Chamber

Topic:

A discussion of if and how social media creates an echo chamber effect, what effect that has on political discourse, and what role business should have in preventing or perpetuating that effect.

Readings:

  1. Video: Social Media Echo Chambers Trap Americans: Link to Reading

  2. Beyond the Echo Chamber: Link to Reading

  3. 4 Ways To Exploit Echo Chambers For Content Marketing: Link to Reading

  4. Confirmed: Echo chambers exist on social media. So what do we do about them?:Link to Reading

  5. In the age of Donald Trump, is it time to revisit media ethics?: Link to Reading

  6. Your Filter Bubble is Destroying Democracy: Link to Reading

Discussion Questions:

  1. Do echo chambers actually exist?

  2. If so, what role does social media / modern search engines play in creating them?

  3. Are echo chambers inherently good or bad?

  4. What impact do echo chambers have on political discourse and debate? On democracy?

  5. Is it ok for business to exploit echo chambers for marketing purposes?

  6. Do businesses have an ethical responsibility to limit echo chamber development?

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